Posts Tagged ‘facebook’

Joining the Smirk team: We go together like rama lama lama ka dinga da dinga dong

 Chips and salsa. 
Angelina Jolie and little third-world orphans.
Olivia Newton-John and black leather pants. 
That’s right, I’m the newest member of the Smirk New Media team, and I couldn’t be more excited.
I’ve got a public relations background, and I’ve always felt strongly that PR and social media go hand in hand. After all, with social media, you can not only monitor what others are saying about your industry and brand, but you can speak directly with a group of people who have willingly opted to listen to what your organization has to say, and who can provide value in communication back to you!
Basically, social media is a huge PR opportunity that many businesses do not always have the time or know-how to get started.

That’s why I love the mission behind Smirk New Media – to help businesses grow relationships with their key audiences online.
I had the opportunity to work with the CEO and chief strategist Mike Koehler in 2009 as an intern at Schnake Turnbo Frank | PR, and since then I’ve jumped into the PR game, specializing in strategic social media for businesses.
The past few years, I’ve gained invaluable experience in social media strategy and management for campaigns, fundraisers, promotions and events, working in many different industries including technology, restaurants, retail, nonprofits and more. I’m thrilled to become a part of what Mike has created in Oklahoma City and to help bring it to Tulsa.
This is the beginning of what I hope will be a beautiful and lasting relationship.
 
**This post was originally created for Smirk New Media. See the original here.**
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Putting the “face” back in Facebook

(You can also access this post on the  Consumer Pulse Marketing blog.)

Have you seen that Toyota Venza commerical – you know – the one where the girl is worried about her parents’ social lives because of their lack of Facebook friends, when in reality they are out living life to the fullest?

As funny as it is, Toyota is pointing out a very common problem with social media.

Social media platforms such as Facebook and Twitter are about sharing information and creating or maintaining relationships. In order to use a platform to it’s potential, you must remember that real, face-to-face interaction is key to developing those relationships.

The same is true for businesses. It doesn’t matter if you have a million followers if they are never going to come to your store – but if you connect with the right target audience, get to know who they are, where they are and what they value, and continue to develop your relationship with them, they are likely to seek you out when they need what you have to offer.

I encourage you to utilize your accounts in a way where you are getting as much as you can out of them. How can you do this?

1. Get involved. You know those pesky Facebook Events that are probably dominating your page? Go through them and ask yourself if maybe this event could produce some valuable connections for you, or help you reconnect with key people – because you are your brand.

2. Don’t sell, but be a friend and resource.  Many businesses join social media networks with no real plan, and simply use their accounts as a platform for promoting their goods or themselves. This is not social media. This is advertising. Would you walk into a picnic and start peddling your merchandise or bragging to your neighbors? And if you did, would they want to be your friend?

3. Help out. Would you like to get more involved with a group or partner with another organization? See what their needs are, and if there is anything you can do to help. Share their blog posts. Retweet their messages. Donate to their causes. Chances are, they will return the favor.

4. Be approachable. Make it easy for people  to reach you. Include your email, blog, website, Twitter name and Facebook profile on all your sites. Respond to those who reach out to you. In today’s world of technology, a living, breathing, interacting connection is a rare (and much appreciated) thing.

Social media is about building relationships – not staring at a computer screen or messing around on your smartphone all day – but getting in the loop and staying there. Going out and taking part in your community.

Is social media going to get you there all on its own? Probably not. But when utilized correctly, it can certainly help.

Foursquare for squares?

You may have read my post several months back about by love for Foursquare  – specifically, its ability to let businesses reward loyal customers and to make it easy for people to suggest certain businesses to their friends.

For a while, I was an avid foursquare user – even after Facebook started its Places app in response to the quickly-growing tool.  After all, I was more interested in Foursquare as it pertained to businesses rather than just checking in somewhere so my friends could see.

However, after a recent trip to Cherry Berry on Brookside, I saw this sign located by the register [image to the right] and for me, Foursquare went up in smoke – and this article from PC World seems to agree.

Who cares about badges or the other gimmicky things Foursquare does for you? The real value is the ability to connect a brand or business to its customers, and it’s only a matter of time until Facebook organizes this system with it’s Places app and makes it easy for businesses to track (and reward) those who check in to their location.)

As a user, I am already comfortable with Facebook and use it for multiple purposes on-the-go, so checking in using Places is far easier than pulling up a whole new program.

Facebook, is there anything you won’t do?

And my lovely blog readers – which do you prefer? Do you see much value in Foursquare over Facebook Places? Please, let me know what you think!

Loves!

Allison