There has been a lot of buzz in the marketing industry about videos – after all, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages (thanks Social Media Examiner for that stat.) But why? What makes a video effective? How do you get started?
1. Create a personal connection. People want to do business with people they know and trust. Videos create a better sense of familiarity. They can see your body language, your eyes, and hear directly from you about your business.
2. Be remembered (people are visual.) So give them something interesting to look at. Show them what they’re in for when they do business with you. Better yet – surprise them with something creative and bold.
3. Elaborate on your message. Videos allow you to creatively accompany your messaging with testimonials, a funny anecdote, a product demonstration, or a more in-depth description of why your service works. You can drive your point home, whereas a traditional print ad has very limited space.
An added benefit is videos can be found (using strategic keywords and SEO) and shared. They can be emailed, posted to Facebook, Twitter, Tumblr, and so on. So why not let your fans help you spread your message?
Check out these video creation tips from Social Media Examiner to get those ideas stirring. If you’re looking for creative video production in the Tulsa area, let me know! I may be able to help you out.