Posts Tagged ‘advertising’

9 ways to stay focused in an ADD industry

While I once prided myself on my ability to multitask, I realize now that the “art” of multitasking is an exhilarating whirlwind (Nerd Alert: I actually love being busy – with work I enjoy, anyway) that can quickly sweep up and spit out its victims, leaving them stuck in a tree, jostled, fractured, staring down at a pile of debris and wondering where on Earth to start.

The fact is, in the communications industry, things happen very quickly. There are a lot of Imageprojects going on at once, and, just because YOU plan to devote time to ONE project, it doesn’t mean the people you need to talk to about it will be available that time, or that you won’t get an urgent phone call that interrupts your whole day.

**I’d also like to point out that a lot of us marketing/advertising/writing folks are creative thinkers, and often roll from one great idea to the next before we have time to write them down, and so they are lost and gone forever – or that spreadsheet you were working on when you abandoned it to develop your big, awesome idea – is forgotten about and neglected until you accidentally stumble upon it in your project folder six months later…whoops! Some people call it ADD. I call it super-thinking.**

My point is, I’ve learned that it is crucial to have a strong organization system so that you don’t let things fall between the cracks in your day, week, month, and year. So when your boss (or your client, depending on your work situation) asks you about what time the trade show three months from now starts or when the newsletter is supposed to go out or what the status of a report is, you can answer quickly and definitely, rather than sitting there with the deer-in-headlights stare, filing through all the volumes of information you keep in your head, jumbling the facts, getting frustrated, and appearing unprofessional.

Here are a few unconventional and traditional that I use to stay on top of things:

1. Get a synchronized mobile calendar – and USE it. Most professionals I know have smartphones and computers that use iCal or Gmail or Outlook calendars – which automatically sync up together when you add a new event – but seldom actually take advantage of these features. When you schedule a meeting with someone, put it on your calendar. Invite anyone else who needs to know about it. When you schedule a doctor’s appointment, instead of just taking an appointment reminder card, add it to your mobile calendar. It’s all done with the click of a button, and it’s so easy. Just do it. It will save you tons of worry, headaches, and missed appointments down the line.

2. Print out a six month calendar. Sometimes it’s just easier to see things from a broader perspective. In addition to keeping a tight digital calendar, I keep a six month calendar of only big events, such as our trade show dates, awards entry dates and other important deadlines. I downloaded a blank calendar from the Internet and printed it in landscape mode on legal size paper. That maximizes my viewing so I can now see that two of our biggest events are just four small weeks away, and I don’t get blindsided by big events I’d forgotten about.

3. Use a physical filing system. I prefer a tiered wire manila folder holder so I can see all by big project folders at once, and I have 3-ring binders for those big, hairy projects with lots of sections and subfolders. Everything is within quick reach and organized alphabeticaly for easy access. **This came in particularly handy one night when my boss texted me, urgently asking where he could find the RFP we had received a few days earlier via fax. I did not get his message, so that might have created a small crisis for him – but luckily, by just walking over to my desk and looking at my file organizer, he quickly found the one labeled “RFPs” and found what he was looking for. Crisis averted.

4. Use a digital filing system. Outlook, gmail, and Apple mail all have decent systems for subfolders. I recommend using as many top-level subfolders as possible. No one wants to hunt through 50 subfolders to find where to put one email, but it’s easy to drag it over to one area and drop it. Also, creating and USING folders and subfolders within your computer’s document storage can help you easily find what you’re looking for, which helps when you’re crunched for time – which, let’s face it, is often the case in this industry.

5. Post it. Facebook consumes so much of our lives because it’s a constant stream of information. Often, on my newsfeed, I’ll see an update that reads something like “So-and-so read this article about such-and-such.” So I click on the article and decide I should read it too, but I don’t have time right now. So what do I do? I “share” the post with myself, via direct message or even on my wall under the “Only Me” privacy setting, and come back to it later.

6. Post-it post it. Although technology has taken us strides in information gathering and Imagemanagement, nothing will ever be as effective for me as a good old-fashioned post-it note. Prioritizing my top 5 or 10 action items on a sticky note and slapping it to my desk puts the laundry list right in my face, every day, in person, and I cross off the items as I accomplish them. So that 15 minutes at the beginning of every work day wondering, “Where should I start?” is no longer necessary. It’s all written right there in front of you. And if you have an awesome, creative idea in the middle of another project, scribble it on a sticky, slap it to your computer monitor, and come back to it later. Twenty minutes later or 4 days later – it will still be there until you can follow up with that thought.

7. Take a picture. The other day, I was at a stop light next to a commercial truck that read “Junkman” for a junk collecting service. I happen to have some old broken household items I’ve been looking to get rid of, and I didn’t have time to write down the website, so I snapped a photo with my smartphone. Now, I have the phone number, website, and company name that was on the side of the truck saved on my phone. This works for marketing materials you see while you’re out on the town that you want to remember for inspiration at work, or any other kind of information you want to remember.

8. Project management software. If you are working with a group, staying up to date with what everyone is doing helps projects move forward and tasks get accomplished. There are lots of options available – most have a free trial option – to set up your team on a system where they can communicate their progress with each other and even delegate new tasks. Check out Podio, Zoho, and Basecamp.

9. Client/sales management software. When you meet someone relevant to your business, it helps to have a place to record their information and schedule to follow up with them. I use Salesforce, and I love it! When you talk to someone who is a potential lead, you can record notes on the conversation you had with them, add their contact information, and even store emails you’ve sent back and forth – all in their online file. Salesforce also allows you to set up follow-up reminders, so when a contact asks you to call them back in two months, you have a reminder set up and can easily go in and see exactly what that last conversation was like, so you can pick up where you left off.

As you can see, all these items revolve around one common rule: write everything down. Moreover, write it down where it is easily accessible, where you can see it, where you can find it quickly.

I hope these tips help you be more organized and effective. And please, if you have any tips for me on how to improve my systems, let me know! I’m always looking for ways to be more efficient.

What organizational tools do you prefer? 

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Why video marketing rocks

There has been a lot of buzz in the marketing industry about videos – after all, Forrester Research found that videos were 50 times more likely to receive an organic first page ranking than traditional text pages (thanks Social Media Examiner for that stat.) But why? What makes a video effective? How do you get started? 

ImageThe purpose of video marketing is three-fold. Videos allow you to:  

1. Create a personal connection. People want to do business with people they know and trust. Videos create a better sense of familiarity. They can see your body language, your eyes, and hear directly from you about your business. 

2. Be remembered (people are visual.) So give them something interesting to look at. Show them what they’re in for when they do business with you. Better yet – surprise them with something creative and bold. 

3. Elaborate on your message. Videos allow you to creatively accompany your messaging with testimonials, a funny anecdote, a product demonstration, or a more in-depth description of why your service works. You can drive your point home, whereas a traditional print ad has very limited space.

An added benefit is videos can be found (using strategic keywords and SEO) and shared. They can be emailed, posted to Facebook, Twitter, Tumblr, and so on. So why not let your fans help you spread your message? 

Check out these video creation tips from Social Media Examiner to get those ideas stirring. If you’re looking for creative video production in the Tulsa area, let me know! I may be able to help you out.

 

 

Putting the “face” back in Facebook

(You can also access this post on the  Consumer Pulse Marketing blog.)

Have you seen that Toyota Venza commerical – you know – the one where the girl is worried about her parents’ social lives because of their lack of Facebook friends, when in reality they are out living life to the fullest?

As funny as it is, Toyota is pointing out a very common problem with social media.

Social media platforms such as Facebook and Twitter are about sharing information and creating or maintaining relationships. In order to use a platform to it’s potential, you must remember that real, face-to-face interaction is key to developing those relationships.

The same is true for businesses. It doesn’t matter if you have a million followers if they are never going to come to your store – but if you connect with the right target audience, get to know who they are, where they are and what they value, and continue to develop your relationship with them, they are likely to seek you out when they need what you have to offer.

I encourage you to utilize your accounts in a way where you are getting as much as you can out of them. How can you do this?

1. Get involved. You know those pesky Facebook Events that are probably dominating your page? Go through them and ask yourself if maybe this event could produce some valuable connections for you, or help you reconnect with key people – because you are your brand.

2. Don’t sell, but be a friend and resource.  Many businesses join social media networks with no real plan, and simply use their accounts as a platform for promoting their goods or themselves. This is not social media. This is advertising. Would you walk into a picnic and start peddling your merchandise or bragging to your neighbors? And if you did, would they want to be your friend?

3. Help out. Would you like to get more involved with a group or partner with another organization? See what their needs are, and if there is anything you can do to help. Share their blog posts. Retweet their messages. Donate to their causes. Chances are, they will return the favor.

4. Be approachable. Make it easy for people  to reach you. Include your email, blog, website, Twitter name and Facebook profile on all your sites. Respond to those who reach out to you. In today’s world of technology, a living, breathing, interacting connection is a rare (and much appreciated) thing.

Social media is about building relationships – not staring at a computer screen or messing around on your smartphone all day – but getting in the loop and staying there. Going out and taking part in your community.

Is social media going to get you there all on its own? Probably not. But when utilized correctly, it can certainly help.