You may have read my post several months back about by love for Foursquare – specifically, its ability to let businesses reward loyal customers and to make it easy for people to suggest certain businesses to their friends.
For a while, I was an avid foursquare user – even after Facebook started its Places app in response to the quickly-growing tool. After all, I was more interested in Foursquare as it pertained to businesses rather than just checking in somewhere so my friends could see.
However, after a recent trip to Cherry Berry on Brookside, I saw this sign located by the register [image to the right] and for me, Foursquare went up in smoke – and this article from PC World seems to agree.
Who cares about badges or the other gimmicky things Foursquare does for you? The real value is the ability to connect a brand or business to its customers, and it’s only a matter of time until Facebook organizes this system with it’s Places app and makes it easy for businesses to track (and reward) those who check in to their location.)
As a user, I am already comfortable with Facebook and use it for multiple purposes on-the-go, so checking in using Places is far easier than pulling up a whole new program.
Facebook, is there anything you won’t do?
And my lovely blog readers – which do you prefer? Do you see much value in Foursquare over Facebook Places? Please, let me know what you think!