Real PR: An Ode to Good Leadership

At Monday’s staff meeting, I was asked to do the “Credo Credit.” This is a weekly activity where one staff member highlights and personalizes a particular part of STF | PR’s Credo.

Our firm has been buzzing with client activity, which rought my attention to the amazing leadership going on all around me. Not hierarchal structures or authoritarian demands, but genuine, thoughtful leadership that aims to support others and make them want to be the best they can. Our credo reads: We believe our employees are the reason for our success. We believe in celebrating their achievements and rewarding them for high levels of performance. Continue…


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