In my Marketing class- Consumer Behavior- one of my classmates did a presentation over the benefits of Twitter as a marketing tool. Those of us interested in marketing and PR know that Twitter is a great way for companies to reach opinion leaders, to listen to and engage with their customers.
The presenter cited a personal experience he’d had with Twitter when he posted that he hated the way his ink pen smudged and made his tiny writing illegible. Within minutes, he got a reponse from a Uniball executive telling him about a new product they’d just released- a strong pen with a fine point to prevent smudging. My classmate said he went out that day and bought the pen.
From a marketing/PR standpoint, that’s a perfect example of how brands should be taking advantage of this social media network, but I started to wonder, if every brand contacted people whenever they mentioned an issue with a product, would the consumers grow tired of the outreaches? I don’t want 50 paper companies contacting me next time I say that my printer’s out.
How can brands/companies take advantage of Twitter without overdoing it? Or, will it never get to the point where so many brands are using it regularly that the consumers actually start to hate both Twitter and the brands that use it?